Nothing wastes your resources
more than mailing to the wrong audience. If you know someone
is not interested in your message or mission, it pays to
add them to a “nixie” or suppression list, which
can be used during a merge/purge
to remove these people from your prospect mail.
entry department can quickly add names and addresses
into your nixie file. In addition, the nixie file is fully
integrated with the rest of our donation
management and prospect
management systems. When a donor changes address, the
old address is added to the nixie file. When an NCOA
is run, the old addresses are added as well. We even add
the incorrect address from a prospect mailing when the donor
responds with a correction.
management usually means getting lists from other organizations
and, although you can’t change their files, you can
use the nixie file to make sure you don’t pay for
their same mistakes twice!